It’s the “Golden Age” of radio.
Beginning in the 1920s, the Golden Age of radio drew thirty million listeners in, according to the Spring 1992 issue of the Organization of American Historians (OAH) Magazine of History.
Popular radio programs combined with Theodore Roosevelt’s “Fireside Chats” left Americans in the Great Depression with their ears frequently attuned to that large brown box in their living room. Though soon to be replaced with a different brown box in years to come, Americans had comedy, drama, suspense, space travel, children’s programs, game shows, and soap operas – all at the turn of a dial. According to the History the University of San Diego (USD) history department website, two out of three homes had radio sets during the depression, and radio programs were being aired 24 hours a day.
Radio programs of the 1930s and 1940s, now known as “old-time radio,” included a wide variety of genre’s that many still remember today. Many of the most remembered and referenced old-time radio shows are the comedies, such as the Jack Benny show, Burns and Allen, Abbot and Costello, and Fibber McGee and Molly.
In addition to the main portion of the program, these comedies often had live orchestras or singers performing musical numbers. One station may air 19 different programs or musical performances within 7 hours, according to the spring 1992 issue of OAH Magazine of History. Catchy commercials for Jell-O, Lucky Strikes cigarettes, Johnson’s Wax, Pepsodent toothpaste, and Tide were also prevalent.
Originally airing as “Sam ‘n’ Henry” in 1926, the National Broadcasting Company (NBC) radio program “Amos ‘n Andy” was one of the most popular radio programs of 1930-1932, according to the History Deparment website of USD. Freeman Gudsen Sr. and Charles Correll portrayed two fictional African Americans headed North to find fortune. Gudsen Sr. and Correll earned $100,000 in 1933, more than the president of NBC, and the president of the United States of America, according to the Spring 1992 issue of OAH’s Magazine of History.
According to The Museum Encyclopedia of Broadcast Communications of Radio, Amos ‘n’ Andy had a strong impact on the development of dramatic radio. They engineered the technique of angling their bodies and voices while recording to create the effect of multiple characters, and used a comic book plot technique that is now the standard storytelling method for a radio drama series. Amos ‘n Andy remained the most popular program in the 7:00 p.m. time slot until 1941. According to the Spring 1992 issue of OAH’s Magazine of History, the show was popular because it emphasized positive elements during a bleak time.
The Golden Age of radio saw the beginning of several large corporations that are still in existence, such as NBC, Columbia Broadcasting System (CBS), American Telephone &Telegraph Company (AT&T), General Electric (GE), and Westinghouse, according to the USD history department’s website.
NBC’s Lux Radio Theatre was one of the most prestigious radio programs of the Golden Age, and starred celebrities of the stage and screen, according to The Museum of Broadcast Communications Encyclopedia of Radio. As prestigious as it was, Lux Radio Theatre begin in 1934 as part of a Lever sponsorship to increase toilet soap sales. After two seasons, however, Lever wasn’t satisfied with the sales results, and moved the Lux Radio Theatre to Hollywood in hopes of drawing more viewers in by starring more popular celebrities.
The Mercury Theatre on Air, written and directed by Orson Welles, was one of the most popular radio programs of the Golden Age and aired many dramatized works of literature, such as The Counte of Monte Cristo, a Tale of Two Cities, Treasure Island, and War of the Worlds, according to the Mercury Theatre’s website. The first airing of War of the Worlds on October 30, 1938, included several fictional news bulletins that were so realistic many people believed the United States actually was under alien attack and panicked, calling police and family members. According to the USD history deparment’s website, programs such as War of the Worlds and The Plot to Overthrow Christmas exposed Americans fear of war.
News reports were seemingly absent from the radio during the Golden Age. Only 7 percent of radio time in 1939 was news, according to USD history department. News reports that did air during the Golden Age were usually overseen by President Franklin Delano Roosevelt (FDR), according to the Spring 1992 issue of OAH’s Magazine of History, and it may be that FDR’s radio skills strongly helped his winning an unprecedented third term as President. He spent $2 million on radio campaigning for his first presidential election, according to the USD history department.
By the 1940s, however, news reports were more frequent and propaganda started to creep into radio as the government desired public support for World War II. News reports weren’t all that they are today, however. The Office of Facts and Figures, along with the Office of War Information, set content limits on what could be aired on network programming, according to the 2004 edition of Journal of Radio Studies. Networks kept to these limits in the interest of keeping their writers and actors out of the draft, along with keeping Americans entertained. Many Americans initially found the wartime coverage entertaining.
According to the 2004 edition of Journal of Radio Studies, Norman Corwin began a 13-week dramatized radio series in 1942 entitled “This is War!” that depicted the war as global, and in need of Americans’ support. The radio series accomplished its’ purpose, and was accepted by the public, the government, and the radio industry as a “pioneer effort of wartime radio.”
With the advent of television radio’s role changed and it became mostly an outlet of music, and less of dramatized entertainment. The Ed Sullivan Show and I Love Lucy would soon replace the 1940’s radio comedy, but not for good.
Popular radio comedies of the Golden Age seemed to make a comeback in popularity in the 1990’s according to the June 1, 1997 edition of the New York Times, and even won over younger generations. Old-time radio programs have even been used in Canadian classrooms to help students have an accurate understanding of the Depression era, according to the Spring 1990 issue of History and Social Science Teacher.
In 1997, at least 3,400 radio stations in the United States broadcast old-time radio programs, whether for a few hours a week, or daily. Now old-time radio fans can listen to recordings of their favorite past programs, complete with commercials, on cd or cassette tapes, and online.
Golden Age radio might not just be memorable, but good for memory. According to the September 1993 edition of Educational Gerontology, Pamela R. Durham and Margaret P. Whittemore of the University of Central Oklahoma conducted several studies on the effects of playing Golden Age music and comedy radio shows to nursing home residents. While the comedy shows had little effect, the music programs assisted residents in reminiscing. The study suggested that listening to Golden Age radio may help stir up memories among the elderly.
Radio drama has faced many obstacles on the road to success, according to Sarah Montague, an independent radio and audio producer, in a speech given at the June 1999 Midwest Radio Theatre Workshop.
“Radio drama is difficult to fund…labor intensive, and series have come and gone like the more transient elements on the periodic chart,” said Montague in her speech.
Montague went on to say that radio drama is continually limited with audience surveys and fiscal crises, and dependent on membership drives.
Radio programs with live studio audiences certainly aren’t as popular today as they were in the Golden Age, or even the 1990s, but are still in existence.
A Prairie Home Companion, a modern day radio variety show, has been entertaining audiences live every Saturday night with “The News from Lake Wobegon,” since 1974. For the first broadcast, only 12 people attended, and admissions was $1 for adults, $.50 for kids. Minnesota native Garrison Keillor, writer and host of “A Prairie Home Companion,” is now heard by over 4 million listeners a week, according to the program’s website. A Prairie Home Companion features comedic skits and musical guest appearances. Keillor said on the show’s website that the program started as a funny hobby with to do with friends, but has expanded into an achievement. In 2006, “A Prairie Home Companion: The Movie” came out, giving viewers the opportunity to see beyond the scenes on one of Public Radio International’s most popular programs.
L. A. Theatre Works is another modern day company that records in front of a studio audience, according to the November 2006 issue of American Theatre. L.A. Theatre Works, however, are not entirely live, and air the recording at a later time.
According to the May 23, 2007 issue of Tulsa World, acting for a radio theatre performance has its’ challenges, especially when performing in front of a live studio audience, and all inhibitions must be discarded at the beginning. Surprisingly enough, however, many radio theatre actors have not acted at all before entering the world of radio theatre, a far cry from the professionals hired by Lever at the Lux Radio Theatre.
According to the summer 2009 issue of Contemporary Review, radio drama was “an opportunity for experiment” that called for new ways of thinking as a new literary form, bringing together poetry and story-telling.
Lawrence, Kan. resident Ryan Ellot is seeking to increase interest in old-time radio programs through a newspaper, The Old Radio Times, of which he is editor. Ellot stumbed upon an old episode of “The Shadow” on the internet in 2000, according to the July 13, 2007 issue of Journal-World, and since then has collected around 45,000 old-time radio programs.
"If you were born in the '70s or later, you likely have no idea radio drama ever existed. In our lifetime, radio has never been more than news, music, sports and talk," said Ellet in Journal-World.
Ellet’s claim might not be entirely true. The invention of the internet, though it may have taken away radio listeners, increased the amount of audio drama resources available to the public. With the development of MP3’s, internet users were able to purchase and download hours of old-time radio entertainment online, and download they did. A plethora of old-time radio websites emerged after the development of the MP3, according to the March 13, 2003 edition of the Toronto Star. Today the public can access many old-time radio programs and audio dramas online for free. Internet users can even download the original recording of War of the Worlds if they want to hear the broadcast that caused hysteria in 1938.
In 1997, the Sci-Fi channel attempted to bring a Golden Age feel back to audio dramas, with Seeing Ear Theatre (SET), according to the February 18, 1999 issue of Rolling Stone. SET was an audio theater program that dramatized classics such as Edgar Allen Poe’s “A Tell-Tale Heart” and Franz Kafka’s “Country Doctor,” and made a new episode available each week.
Along with classics, recent fiction has also been dramatized for radio, according to Sarah Montague’s speech at the 1999 Midwest Radio Theatre Festival. Stephen King’s “Mist” has been adapted into a radio drama.
Current radio theater productions, such as “Adventures in Odyssey” by Focus on the Family, post an episode online each day, along with making past episodes available to the public. Focus on the Family Radio Theatre has done several other radio drama productions such as the “Chronicles of Narnia” by C.S. Lewis, and “The Secret Garden” by Frances Hodgson Burnett.
Trinity freshman Rachel Osborn is an avid listener of Christian radio dramas. Osborn says she likes radio theatre because she can multi task while she listens to them, as opposed to television and movies, where you have to stay in one place.
“Once you know the story line and characters, it’s almost as though they become your friends,” said Osborn.
According to the Kaufman family, producers of Zurich Radio Theater, interest in radio dramas has increased over the past five years, largely due to productions like “Adventures in Odyssey” that are family-friendly.
“It [radio theater] has a way of sparking the imagination, perhaps even more than video and audio can,” said the Kaufman family.